When it comes to B2B marketing, you know you get an advantage from attending trade shows. However, you may not realize that taking a disorganized and unoriginal display is costing you when it comes to marketing strategy. You are losing the chance to take advantage of one of the most successful marketing strategies in your toolkit.

Putting the time and creativity into a unique trade show display gives you the chance to garner attention, increase the chance of building strong networks that can be mutually beneficial and boost brand awareness while proudly displaying the company’s personality.

Simple elements of your trade show display, from the fonts you use to the scents in your area, also considering lighting and sound, can make a big difference in the amount of impact your display has on those attending the show with you. Be extra careful with these elements to increase their effectiveness.

Meanwhile, the amount of information you share is important. It may be important to draw people in for conversation in some situations, but at a trade show it is key to let people know specifics, including: what your company offers, costs, what makes your services unique and the target consumers you seek to connect with for success.

Colors and creativity can go a long way toward helping you stand out among the numerous competitors also set up at a specific trade show. Don’t be afraid to think outside the box and utilize those eye-catching elements. This is where you draw in the passersby and provide yourself the opportunity to really make people remember the brand and the company’s personality.

Have you thought about using scent to evoke positive emotions in potential customers? Depending on the service or product, you can evoke memories of the past and strong connections to similar services by incorporating scent into the way your display reaches the potential audience.

This is only one of many ideas that aren’t fully utilized by a company attending a trade show for the first time or as a novice to the experience. Research and investigation can be very helpful in these cases. Utilizing resources like experienced companies can’t hurt either.

There are a number of different display options as well. You can discuss the potential display with experienced trade show attendees to determine whether a pop-up, a hybrid or a custom display is going to suit your message and delivery methods best. If this all seems like a lot to take in, it might not hurt to look at the budget and see if hiring professionals is in the cards. Working with people who handle trade show displays for a living can be a very intense learning experience in regard to your efforts and successes.

At Exhibits Etc, we’re happy to work with you on your trade show display brainstorming and creation. Our professionals are always current on the best and most effective practices, ensuring you are able to attend the show with the optimal trade show display for your business.