Retractable banners help marketers get their message across in a way that is eye-catching, professional looking, impressive and best of all, portable and cost efficient.

Your marketing budget is most likely stretched in many directions and deciding what elements get priority can be problematic. If your firm is experienced with, or new to, exhibiting at trade shows, you may already be aware that retractable banners typically provide the biggest bang for your marketing dollar.

Banners – Simple but Effective

Banners, whether telescopic, retractable, table top, extra wide, or large wall banners, are one of the most effective and practical ways to make a statement at your next trade show than any other similar type display. One advantage they have over similar marketing tools is that they look great every time you use them. Where foam core signage gets dings, dents and battered each time it’s used, banners tend to hold up to use and transport much better.

No Long or Complicated Setup Time

It takes almost no time at all to set up a retractable banner. Open the case, pull up the banner and the back support, and you’re done. If you have a few extra minutes, you can add even more attention to your message by adding a clip-on directional light at the top.

Take Them Anywhere

Because banners are so versatile and easy to transport, you can place them almost anywhere. When not on the road and being used at a convention, they can be placed as a temporary structure in the lobby or offices of corporate HQ.  Your message, whether introducing a new product or a simple welcome, will stand front and center and grab the attention of passers-by.

Self-Contained Unit

The banner arrives, and is stored, rolled in its own base. The base provides the stability for the unit when it’s on display, but it also provides storage and protection when it’s not being used. It takes up about the same amount of space as a large poster tube so there’s no need to secure additional storage space.

Budget Friendly – and Adjustable

There is a banner for almost every budget. Like almost any product on the market, they are available in quite a few options of size, fabric, structure, and price. So, there’s no need to pass on having a dynamic display space due to a limited budget.

Don’t forget that you’ll be able use a custom banner for years to come before it’s natural life-span comes to an end, so the cost can be amortized over three years or more.

Double Sided

Double-sided banners are a great option for when you plan to set up the signage in a center space without nearby walls. It’s also a great device to use as an effective way to control and direct traffic flow at your booth, lobby, or any space you choose.

Change it Up

Did you know that there are banner styles that allow you to swap out the banner roll for a new one, while keeping the original structure? This type of display allows you to use the same base over and over for different purposes, or to carry two or three different message rolls and use the one which is most appropriately matched for the event you’re at.

For example, if your company holds an annual sale, you can use a banner that’s created specifically for the sale, then swap out the roll with your standard messaging after the sale has ended.

Wide Print Technology

Banners don’t have to be tall and thin. Wide print technology means that you can split an image across two or more panels creating a wider display that looks more like a billboard than a banner.