Attending a Trade Show is a powerful B2B marketing tool, if you are prepared before you get there and you utilize the right type of display for your products and/or services.

When you are considering the construction of a trade show display, it is important to remember certain factors, like the budget you have available for this project, the various places you may need it to fit and the versatility of the display for different need fulfillment. Below are several different types of display and potential reasons to opt for each one.

Tabletops

This type of display is great for a show that has limited space. It is easy to transport and great for a smaller budget. You can fit this in to a budget as a company just dipping the proverbial toe into the trade show scene. A tabletop display fits on a six or eight-foot table and provides sufficient room to share the company personality without costing too much or requiring extensive set-up time and effort.

Portable or Pop-Up Displays

These lightweight and collapsible structures resemble tubes. Instead of a more traditional exhibit, this option allow for simple set-up and ease of operation. Pop-up displays are a very popular option for that reason and the cost. However, that makes it tough to stand up with this type of display unless you have a very unique color scheme or standout graphics.

Modular or Hybrid Displays

Panels and other interchangeable elements are the theme of this type of display. Modular displays are great if you have plans to attend numerous trade shows and will need to be able to fit the display into a variety of spaces during those different events. The message can be adjusted, and the structure can be changed to fit the specific needs of each show while still providing key information and a valuable draw for the attendees.

Custom Displays

For a company that requires a large piece of equipment to fit seamlessly into their display area, or for those who incorporate cooking and require a functioning kitchen, a custom display can be the way to go. These can be inline displays or island displays, adjusted to your specific needs and wants. These also come with a high price tag, so they are reserved for those who will see significant benefits from this level of investment.

Trade show displays are constantly evolving in certain areas. However, the types of displays tend to stay the same based on space availability at the show and the potential budget of the company that requires a new display.

Working with an experienced trade show display company can help you learn something new and revamp an outdated display in a successful yet affordable way. Check out photos of some our custom exhibits to see a small sampling of displays created by our team at Exhibits Etc. We’re confident that your company can benefit from our experience in all aspects of trade show display creation.